Clutch - Canada’s leading online car retailer - had already flipped the script on car advertising by showing how it saves people from the serious weirdness of doing business online.

Now for its second brand campaign, it was time to upend celebrity endorsements - while doubling down on another key benefit of Clutch: Speed.

Partnering again with the NBA, we introduced the aptly named Immanuel Quickley - Toronto Raptors’ superstar - to the Clutch universe. 

When Clutch launches its new tagline “Sell your car quickly with Clutch,” confusion ensues, landing Clutch a surprisingly begrudging spokesperson. 

Art Direction: Nicole Nyholt

Global advertiser summits are annual events where big tech companies try to convince marketers to increase ad spends on their platforms. Rife with keynotes and product launches, they’ve become a trope unto themselves. So when Pinterest was looking for a fresh take on their annual ad summit -  Pinterest Presents - we took a groundbreaking approach to this B2B event.

We knew our audience of marketers were people first, and people love to be entertained. So we took two beloved formats - the mockumentary and the making of - and made an epic mashup: Pinterest Presents, a show within a show, that’s the show. 

With a comedic ensemble starring SNL’s Heidi Gardner, Rashida ‘Sheedz’ Olayiwola (Jury Duty), Harvey Guillén (What We Do In The Shadows) and Aisling Bea (This Way Up), we used humour and creative storytelling to house the hardest of hard working B2B content. The approach drove awareness of why Pinterest was a must-buy for advertisers - all by entertaining them in a way they already loved. 

It was a first-of-its-kind global virtual event that clocked in at 50 minutes and not only drove a 100% watch-through rate (almost inconceivable for this kind of content), but was one of Adweek’s 20 Campaigns That Made Creatives Jealous. Watch the full show here.

Art Direction: Anna Cumyn

For decades, the ‘her’ and ‘she’ pronouns on the Hershey wrapper have been hiding in plain sight - similar to how women’s achievements often go unrecognized. In 2020, Hershey launched the #HerForShe campaign in Brazil, using the wrappers to bring visibility to notable women and their accomplishments.

We launched the campaign in Canada in 2022, using the narrative lens of Street Culture to kick the visibility messaging into high gear - after all, the street is where you go to undeniably be seen and take up space.

Historically, street culture as been dominated by men. But by spotlighting 5 women changing the street scene across the country, we not only showcased their impact - but shifted the idea of what street culture actually is. Yes, it’s kicks and fits, but also grassroots activism, outreach and advocacy. Fundamentally, street culture is what glues a community together.

With limited edition #HerForShe bar designs created by noted street artist Gosia Komarinski, and 5 mini-films directed docu-style by Bruna Arbex, we brought more visibility to women transforming their communities and inspiring the next generation to do the same.

The results exceeded our benchmarks and KPIs, with 350+ pieces of coverage across various media and influencer platforms, 22,382,528 total MR impressions, 6,343,345 impressions from earned media and 8,012,461 impressions on social media.

Art Direction: Veronika Radeva
Design: Marta Pietryga

We all know the internet can be sketchy. So while 90% of Canadians research cars online, when it comes to buying or selling, people still default to dealerships. Why meet a strange person in a strange place if you don't have to? 

But Clutch is a new way to make a deal: Fast, simple, 100% online and weirdos not included.  So we partnered with the NBA and Toronto Raptor Kelly Olynyk and ran our spots during the playoffs. All to drive credibility and awareness that there is indeed a non-sketchy - and effective - way to buy and sell cars online. 

With over 1.2M views on Youtube alone and a 35% increase of cars sold on Clutch, the campaign drove home results. 

That’s Clutch.

Art Direction: Anna Cumyn

Everyone loves an idea - especially one that works for you on the regular. RBC wanted to solidify it’s positioning as the ideas bank in a way that felt grounded and beyond the abstract. So we created an everyday couple to be the ongoing walking, talking and joshing example of how your ideas and RBC ideas work together. Because the other challenge? How do you talk about bank stuff in a way that’s not dead boring. For us - it was charm, banter and some light dissing.

Art Direction: Sherry Tang

For the first time in forever, super-fast decongestant Drixoral was launching net-new creative in Canada. So to get ourselves noticed, we tackled the life-long taboo of putting stuff up your nose. With Drixoral being the uber effective exception of course.

Art Direction: Sherry Tang