We all know the internet can be sketchy. So while 90% of Canadians research cars online, when it comes to buying or selling, people still default to dealerships. Why meet a strange person in a strange place if you don't have to? 

But Clutch is a new way to make a deal: Fast, simple, 100% online and weirdos not included.  So we partnered with the NBA and Toronto Raptor Kelly Olynyk and ran our spots during the playoffs. All to drive credibility and awareness that there is indeed a non-sketchy - and effective - way to buy and sell cars online. 

With over 1.2M views on Youtube alone and a 35% increase of cars sold on Clutch, the campaign drove home results. 

That’s Clutch.

Art Direction: Anna Cumyn