Clutch is one of Canada’s fastest, innovative tech companies - and the only actual way to buy or sell a car 100% online. But while awareness for the brand itself was growing, comprehension of how Clutch worked was still kind of nebulous.

So we launched a campaign to showcase in no uncertain terms that Clutch is so easy and effective you don’t have to get up and leave your house. In fact, you don’t have to get up at all.

Featuring Clutch’s dry humour and a dramatic entrance for Clutch’s iconic red flatbed right, our spots drove home Clutch’s simplicity and differentiation from it’s so called competitors. 

Art Direction: Nicole Nyholt