Clutch - Canada’s leading online car retailer - had already flipped the script on car advertising by showing how it saves people from the serious weirdness of doing business online.

Now for its second brand campaign, it was time to upend celebrity endorsements - while doubling down on another key benefit of Clutch: Speed.

Partnering again with the NBA, we introduced the aptly named Immanuel Quickley - Toronto Raptors’ superstar - to the Clutch universe. 

When Clutch launches its new tagline “Sell your car quickly with Clutch,” confusion ensues, landing Clutch a surprisingly begrudging spokesperson. 

Art Direction: Nicole Nyholt