In a market saturated with product from distilleries near and far, Hendrick’s needed an alternative way to drive awareness and trial of their gins. With their latest release, Flora Adora, we unveiled an experience that would invite our audience of influencers, media and trade partners into the curious world of Hendrick’s and its modern re-imaging of a Victorian Pleasure Garden.

With a host of distinctive diversions including an on-site entomologist and living garnish garden, the event surpassed all goals with 6.8M social impressions, 1M earned social engagements, and 300+ pieces of original content.

Art Director: Marta Pietryga

Copywriter: Jeff McQuarrie