Everyone loves an idea - especially one that works for you on the regular. RBC wanted to solidify it’s positioning as the ideas bank in a way that felt grounded and beyond the abstract. So we created an everyday couple to be the ongoing walking, talking and joshing example of how your ideas and RBC ideas work together. Because the other challenge? How do you talk about bank stuff in a way that’s not dead boring. For us - it was charm, banter and some light dissing.

Art Direction: Sherry Tang